Leverage 395 years of the unique Zildjian saga to expand loyalty and appeal to new drummers.


What professional podcasts will do for Zildjian:

CREATE ULTIMATE HERO CONTENT FAST & EASILY WITH OUR turnkey solution

Hero content will enable the Zildjian team to repurpose your stories into web and print content and save your marketing team valuable time.

  • Find new drummers

  • Build loyalty with current players and fans

  • Renew the love of the brand

  • Reach listeners in places, and at times other media can’t

  • Create excitement for new products and events

  • Host artist interviews

  • Reveal behind-the-scenes product and craftsmanship gold

  • Elevate your authority in the market


How it works:

  • Get the right recording gear: our experience and expertise to make it fast and easy to start

  • Get one-to-one expert advice from a team that has worked on both sides of Zildjian cymbals

  • Eliminate Podfade with our one-of-a-kind systems and guidance that keep you on track

  • Ensure success by starting with a data-based launch package, followed by ongoing weekly support


When you podcast with Podcraft you will…

Have a team of audio and broadcast professionals with literally hundreds of collective years of engineering, production, product development, and audio-industry experience, at your fingertips.

More reasons why…

  • Be protected: we are dedicated solely to helping you create great podcasts. Not ad sales. Not serving corporate media overlords.

  • Get on-demand “Where’s my package?” style production tracking

  • Enjoy instant contact with your producer via a dedicated Slack channel

  • Understand what your listeners are enjoying most with show stat tracking and metrics

  • Get your show delivered on time, every time!

  • Have in-house production quality without dealing with the payroll/unemployment insurance/business taxes!

  • Get help with gear
    (e.g. you need a new mic, extra gear for road recording, additional guests etc.)

  • Have backup in case of any tech issues. We can even remotely record you and your guests


Q: Why should Zildjian choose Podcaft?
A: We bleed bronze.

Meet Dan Radin, CEO (some of you may remember him)

While completing studies at Berklee, Dan spent a semester at 22 Longwater Drive as Zildjian marketing intern, helping to launch the company’s updated website, writing artist profiles, press releases, and even some product copy that’s still in use today! Dan spent the next 15 years developing products at Sennheiser, Alesis, and JBL/Harman, earning an MBA from Loyola, and bashing bronze in spare time. After launching his podcast, Drum Showroom, in 2017, Dan discovered many points of pain. Podcraft was born to save brands the time, cost, and difficulty he encountered. And Podcraft is the perfect partner for Zildjian thanks to not only its world-class capabilities and solutions, but more importantly, its team’s deep, specific domain expertise.

Meet Toby Goodman, pro drummer turned marketer

Toby has worked as a professional drummer and percussionist since 1999, keeping time with many world-famous artists. He stepped away from full-time touring to concentrate on family life and got into marketing and podcasts five years ago.

Along with his work at Podcraft, Toby has helped world-class musicians develop their business chops including Zildjian artists Billy Ward and Andrew Small. His work with Simon Edgoose a regular member of both the Yamaha and Zildjian teams, has led to eDruminfo.com and a podcast that helps drummers envision the possibilities of electronic drums.

Meet Kate Astrakhan, producer and head of our Pro Services team of 18

 KATE’S FACE

Currently producing 1,300 episodes per month for 48 clients, Kate is Podcraft’s head of Professional Services, and her broadcasting record is proof that Zildjian couldn’t be in safer hands.

You’ll have direct access to Kate’s awesome team of:

  • Talented producers

  • Creative writers

  • Sharp audio engineers

Thanks to Kate and Podcraft Pro Services, you’ll never need to worry about the audio quality of your podcast.

”She’s an audio engineer because BADASS MIRACLE WORKER isn’t a job title”
— Eleanor Beaton FIERCE FEMININE LEADERSHIP PODCAST!

Zildjian Production Services

10 Episode LAUNCH: DRIVE THE NUMBERS YOU WANT with a “BINGEABLE” BATCH-LAUNCH, And GET YOUR SHOW STARTED WITH A CRASH!

[FACT] Podcasts that launch with a batch of episodes win.

Why? They’re more likely to make Apple Podcasts’ New and Noteworthy charts, and they’re more likely to reappear there.


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Get started in just three to six weeks!

1. Get The Tools You Need

We’ll check out your in-house equipment inventory and make recommendations of any additional items you might need to record, based on hundreds of hours of research.

You’ll get included access to Podcraft Produce success-guidance software to guide you through every element of creation to make a great-sounding show, packed with compelling content.

The Podcraft Produce Success Platform (Screenshots Below)


2. Prepare to Launch

Your 10-Show SUCCESS Strategy

  • All 10 shows ready for a batch launch in as few as three weeks

  • Episode assembly (into, outro, segments, ads, music)

  • Clear, engaging sound with professional level mixing and mastering

  • Minute-by-minute editing and audio restoration: removal of ums, ahs, and mistakes

  • Up to 10 professionally produced ads, scripted and produced with voiceover and music

  • Ready-to-go with embedded artwork and ID3 tags

  • All uploaded and published for you

  • Distributed to all key podcast outlets (we manage syndication)

  • Monthly insights report with stat tracking and our recommendations to you for growth

  • Show up in search with SEO-rich show notes written by experts

  • Audio social posts with visuals to save time and cross-promote

  • Unlimited Soundbed music access with no additional payments

  • Enjoy direct access to your producer via your dedicated Slack channel

  • Each episode can be up to 60 minutes in raw length

[WATCH] Video Social Post

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Fully transcribed audio gives you repurposing power…

  • Timestamps for your email newsletters
    e.g. send readers to a Hear More link

  • Content for your blog posts

  • Content for social media


3. Keep it Building

AFTER LAUNCH, YOU JUst upload your RECORDINGS, AND WE do the REST

  • 36-hour turnaround from raw recordings to polished production

  • Full access to, and ownership of your content

  • More time for you to be creative

  • No get-out fee - pause any time

A NEW EPISODE EACH WEEK FOR $599 Per Month, or $799 with TransCripts.